Initial ideas

To generate ideas we've watched the official music videos made for some of Flamboyant Bella's other tracks. We found that these videos were very amature and were not of high quality as they weren't made by the top professionals. This didn't give us much inspiration so we then decided to look at music videos for popular songs from artists of the same genre with a similar target audience. We looked at Kate Nash and Ellie Goulding in particular. Flamboyant Bella haven't made it big in the music industry as they are fairly unknown so it is hard for us to pin point their particular style when it comes to costume, hair and makeup. In order for us to come up with how we want our video to look through mise-en-scene we have to look at other indie/pop artists to see how their videos capture the attention of their intended target audience.

We created a brain storm of all the potential ideas we had for our video. We've decided that we want our music video to be in black and white to create a sophisticated look. We felt that it would also enable the different scenes to fit together nicely without the clashing of different colours. We're going to have two actors in the video; a teenage boy playing the part of the male singer and a teenage girl playing the part of the female singer. The story in the lyrics is all about their love for one another so that will be our main concept that we will be expressing to the audience. The screen will be divided down the middle into two sides. The girl will be shown on one side and the boy on ther other and the audience will be watching their journeys to meet one another until the screen returns to normal and they are both in the same shot. We will use point of view shots of them looking at each other and showing their attraction to each other. Close up shots will be used to vary the shots and make it more interesting. For example we might have a close up shot of them holding hands to show their connection with one another. We wanted to add animation to some parts of the video aswell as we thought this would add a quirky edge to the video and make it more unique.

Development of Ideas

We have come up with new ideas for our music video taking into consideration the ideas we had already brainstormed. Our main idea is to make the video split screen and also have it running backwards. It will consist of the two main characters, the male and female singers, and will follow them on their journey to meet one another.

-The video will start with the singers waking up and getting out of bed.

- Next scene will be in the bathroom where they are both brushing their teeth and looking in the mirror (split screen makes it look as though they are looking at each other)

- They will then put their coats on and walk out the door.

- Both will be walking down streets and round corners on their way to meet each other

- When they meet the screen will become normal.

- Film them spending time together, laughing and having fun. Running up to the top of the hill. (Lyrics - 'you make me so high')

- Then they will both go their seperate ways back home and will end on them shutting their front doors.

When we edit the footage we will put it all together in this order but then reverse it so everything is goin backwards. We plan to have the male jumping off of walls and taking his jacket off so when it plays backwards it will look surreal and interesting. Our video will also be filmed in colour so that it is vibrant and bright.

The locations we will use will be:

-House

-Park

-Streets

-We've chosen to film outdoors in the fresh air to give a natural feeling.