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There are 4 different scenes which make up this music video. The video is all about partying and having fun. I like it but i think it doesn't look very professional. The scene which stands out for me is the scene which is created in Black and White and displays all 4 members of the band blowing up balloons. I feel that the Black and White effect blends the colours nicely. I find that the other scenes have too many different colours going on which makes it look tacky. They film band members playing instruments which shows their musical talents and helps the audience to focus on the music. The video song is indie/electro and is targeted at teenagers. There is a wide variety of colours used. The costume used is of everyday clothing so that young people can relate to it. The video has a laid back and funky atmosphere which pulls on the effects of alcohol. This video was created when they were first starting out which means their budget would have been low. The location chosen is at someones house which gives it a more personal touch. Humour is added through the use of dressing up costumes and the acts that they have provided in the video. Balloons and coloured flashing lights are used to create a party atmosphere. The costume used is party outfits in particular the female singer is wearing a short red dress which has sexual connotations linking to the lyrics of the song. The atmosphere created is fun and energetic.
Kate Nash -Foundations
I have chosen to look at the music video for Kate Nash’s track called ‘Foundations’. It is of the same genre as Flamboyant Bella which is Indie/pop. The video uses a wide variety of camera angles and different techniques to make it look really interesting. The video starts with a close up shot of two toothbrushes, one pink and one blue in a pot next to the sink. They are slightly off centre which makes the shot more abstract and by using the two toothbrushes it represents both genders together. We then see a shot of two watches on a bedside table; these shots are both only two seconds long but begin to build up a foundation to the video. The audience can then see that the song and video will be about love and relationships. The over shoulder shots of the couple show the relationship between them both and their interaction with one another. The video gives a visual image to the story and meaning of the song. The next mid-shot of their feet under the table creates a new angle to the video which makes it more interesting for the viewer to watch. I have noticed that a lot of the time Kate’s face is slightly out of the shot so you can only see half of her face. I think this creates a casual and laid back tone to the video but also allows the viewer to focus on other things going on in the shot, for example when she opens the fridge and the beers are in the door. This links to the lyrics ‘Why don’t you just have another beer then?’
An Ariel shot is then used of her putting a flower into an empty beer bottle, this could portray how she is fed up with him drinking and leaving his bottles around and she wants more life in the home. Another interesting camera angle is then used from under a piece of furniture; you can only see her feet kicking his skateboards across the floor. This makes the viewer feel as though they are secretly watching her and also shows Kate’s frustration to her relation ship with her boyfriend. Another ariel shot is used when they are lying in bed which give the audience a unique look at their body language toward one another as she turns her back on him. Animation is also used in this video for example, the two socks wrapping around each other, this creates variety and helps to portray relationships in a more interesting a less simple way.
The video uses a lot of close ups to show more detail for example when they are holding hands and having an arm wrestle. The camera is also placed at angle quite often instead of straight on, this gives a relaxed feel. There is also part of the video which is sped up, this again adds more variety and captures the audiences attention. Each shot is very short of only a few seconds long, this keeps the audience engaged and keeps the pace quite fast. The camera isn’t steady throughout the video but this is done on purpose to make the audience feel more at ease and involved in the video. By the end of the video she is packing up her bags to leave him, this is also shown by the animations of the toothbrushes and watches which are moving away from each other. The video uses a lot of bright colours and has a retro kind of feel to it, I personally really like the way it has been made and will consider some of the techniques when making my music video to Flamboyant Bella.
